Search engine optimization is part of every online business. To be successful you need to be found by the major search engines. And not only found, it must also be present in the main search results. Search engines are getting smarter. This is especially true for Google. It is very difficult to achieve top positions for many competitive search phrases. All you can do is optimize your pages so that they come across as authoritative pages with useful content. Content is the most important factor in ranking high in search results. But there are also other factors that determine your position in the search results. Keywords, backlinks, anchor texts, unique content, SEO tools, and promotion are topics of discussion in SEO communities.

There are many SEO tools. A host of online services and desktop applications that research keywords, analyze the competition, and look for link opportunities. Many SEO queries can be made with a simple web search. Luckily there is one that pays special attention to search engine optimization. This search engine is Blekko. Blekko provides many useful parameters for any website you are interested in. You can check hostrank (Blekko authority factor), inbound links, outbound links, indexed pages, duplicate content, anchor texts, link analysis and much more.

Blekko’s SEO features can be accessed with slash tags. For example, you can start searching by typing “mywebsite.com /SEO” in Blekko’s search field and you’ll get basic SEO parameters. You can then search for more information by clicking on the corresponding links. There is also a great tool where you can compare two or more websites. Blekko will then compare important SEO parameters: inbound links, inbound domains, link authority, indexed pages, etc. This is a great approach to see what your competition is using to achieve high rankings. Everything they can do is also available for you to implement on your site.

Blekko is different from other search engines. It does not hide internal elements that determine the ranking positions. You can check what factors contribute to a high (or low) ranking, and then you can take some steps to improve the results. Having the ability to analyze your backlinks and also the backlinks of your competitors is a huge advantage. Blekko bar tags provide a great extension to the classic web search provided by conventional search engines. Blekko goes beyond ordinary web search and provides its users with tools to drill down and get better, more personalized search results.