Social Media: The Next Big Marketing Media Shake-Up

Is New Age Media Shaking Up Old Values? The Internet is creating cyber shockwaves in all facets of our lives. Including his second life, so to speak. Look at Youtube, Facebook, MySpace, SecondLife, to name a few, and in fact you might already be a member of one or more of them. Below is a synopsis of each with statistics that will hopefully convince you of the efficiency of said channels.

Facebook. This is a freely accessible website that allows users to join one or more networks, such as a school, workplace, or geographic region to easily connect and interact with other people. Users can post messages for their friends to see and update their personal profile to notify their friends about themselves. The website has more than 69 million active users worldwide and was ranked 7th in September 2007. It is the most popular website for photo uploads, with 14 million uploaded daily.

My space. This is a popular social networking website that offers an interactive network of friends, personal profiles, blogs, groups, photos, music, and user-submitted videos for teens and adults internationally. The 100 millionth account was created on August 6, 2006 in the Netherlands and a news story claimed 106 million accounts on September 8, 2006 with the site reportedly attracting 230,000 new registrations per day.

Youtube. This is a video sharing website where users can upload, view and share video clips. It uses Adobe Flash technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogs and short original videos. In November 2006, Google Inc acquired the company for US$1.65 billion in Google stock. In July 2006, the company revealed that more than 100 million videos were viewed every day, and in June 2006, 2.5 billion videos were viewed. In May 2006, 50,000 videos were added per day, and this increased to 65,000 in July January 2008. Alone, almost 79 million users watched more than 3 billion videos on YouTube.

Second Life (abbreviated as SL) is an Internet-based virtual world launched in 2003. A downloadable client program called Second Life Viewer allows its users, called Residents, to interact with each other through moving avatars, providing an advanced level of service. of social network. combined with general aspects of a metaverse. Residents can explore, meet other residents, socialize, participate in individual and group activities, have virtual sex, and create and trade items (virtual property) and services with each other. As of the end of March 2008, approximately 13 million accounts were registered, although a large percentage of these are inactive and some Residents have multiple accounts. In January 2008, residents spent 28,274,505 hours, so on average about 38,000 residents logged in at any one time.

What do you really see in common? See social media-centric sites that try to build communities through word of mouth. Each site offers unique and compelling reasons for you to become a member of their respective communities, and each site shares different values ​​and beliefs.

It uses what we might call a viral marketing approach that leverages social media to increase site brand awareness with the ultimate goal of marketing or selling a product. viral marketing it is, in essence, the power of word of mouth exemplified by the network effects of the Internet.

The most compelling reason of all, that as true marketers you should take into account in the above information, is the huge amount of traffic generated Within these sites they serve as great business opportunities that you cannot afford to ignore.

Here is a note to share with all marketers. At the end of the first quarter of 2008, simply counting the major social media platforms mentioned above, there are a massive 270 million users (but assuming duplicate accounts on various sites) giving rise to viral marketing potentials.

To get you thinking, imagine being able to capture just 0.1% of what counts for your business, what kind of income would that generate for you?

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