E-books are often ridiculed in the mainstream, after all, if it’s not in print, it’s not a real book, is it? Of course, this is nonsense, many e-books are of excellent quality and well designed, and more profitable for their authors.

So why would you choose to write and publish one for free? Here are some reasons why giving away your work can help you make money in the long run.

Establishing Credibility

It takes time to build a reputation; You may be great at what you do, but if no one has heard of you, chances are they still aren’t paying for your advice.

So why not put together a paper that covers a small area of ​​your overall topic? It gives people the ability to see its value and decide if they want to buy any other material.

bring exposure

There’s nothing people like more than free stuff, and a free book gives you the opportunity to reach a large audience at a low cost. Remember that electronic media tends to be more focused than print, and as such, if your writing is good, you can get great circulation by giving away a sample of your work.

Viral marketing is a big win

If you’re lucky and your free release comes at the right time and addresses a real problem that others had a hard time finding information about, your “free” book just might go viral. This is a huge win, it means your name and your collateral (which you should include in any job, whether free or not) can suddenly become a hot global property.

It’s not likely, but it is possible, and any self-respecting author will innately recognize the benefits this can bring in the long run, not only in book sales, but also in opportunities for speaking and other writing work.

Don’t forget that even if you’re determined to sell your entire work, you can still build recognition by narrowing the set down to a focused sampler and offering it for free.

If you decide to go this route, make sure your book is in an accessible format. Adobe’s PDF is the most widely accepted in the industry, and the reader software is free (it also makes it more difficult to change or edit your work). Don’t use a book creation package that delivers an EXE file format, people don’t trust the executable code thanks to the amount of malicious software on the internet.

Writing for a living requires profitability, but giving the gift of a treat in the form of an eBook can win you many more customers and sales in the long run.