In this short article, we’ll cover the following frequently asked questions about pay-per-click advertising:
1. What is pay per click advertising?
2. Why do companies choose this form of advertising?
3. What are the Benefits?
1. What is it?
Pay-per-click advertising is a form of online advertising offered by a variety of search engines and networks, including Google AdWords. Each advertiser has the opportunity to create his own ads and establish how much money he is willing to spend each day.
If you advertise through Google AdWords, your ads are listed in the Google SERP whenever someone enters a search term (a keyword) that is relevant to your ad. The more you pay or the better you optimize your ad and website, the higher it will go up on Google’s SERP.
If someone clicks on your ad, Google will charge you the price you’ve previously agreed to through your Google AdWords management account. That’s why it’s called Pay Per Click Advertising… you pay every time a web surfer clicks.
2. Why do companies choose this form of advertising?
What makes Pay Per Click a good online advertising option for both small and large businesses? Why are so many people now marketing their businesses this way? There are three main reasons why which are listed below:
1. It costs very little to get started: You don’t have to spend a lot of money to start advertising, which means it’s an affordable form of marketing for all businesses, large and small.
2. You can monitor everything: With a click of the mouse, you can see all the action of your advertising campaign online and you can see the developments/trends of your marketing over time.
3. Global Audience – Pay Per Click is the best way to reach a global audience and even if your business is not particularly large, you may want to target an audience in another country or continent which this form of marketing allows . do with ease.
3. What are the Benefits?
When any company considers any type of advertising campaign, it must weigh the benefits to be gained from advertising against the work, time, and money that the advertising strategy would require to get up and running.
Pay Per Click is full of benefits. It is one of the best forms of online advertising to achieve a healthy ROI and this is why many people are now investing in networks like Google AdWords.
But what are the best benefits for both small and large companies?
1. Immediate Results – If you invest enough money and optimize your campaigns well, you can get instant results and your business can climb to the top of the SERP in minutes.
2. Audience Targeting Tools – If you run your advertising through networks like Google AdWords, you can target your audience by indicating the world location of your audience, the language they speak, and the keywords they like to use regularly.
3. Low risk: If you set a daily budget on your campaign, then you know you’re not risking anything. Advertise within your means and enjoy the results without financial worries.
4. Monitoring and Evaluation Tools: Hundreds of different marketing tools exist to help advertisers monitor and evaluate the progress of their campaigns. These tools help advertisers improve their campaigns and get more out of their online advertising.
To learn more about the best ways to get the most out of your advertising and to make sure all of these benefits start working for you as quickly as possible, contact a pay-per-click advertising company and ask them how to manage your campaign for you.
