The job of an iPhone or Android app developer doesn’t end when their output is released. The new app should be considered a product that needs to be promoted to attract the right consumers. No one would download your app if they don’t know what it is.

One problem that app developers overlook is a lack of marketing budget. Oftentimes, app developers spend most of their resources on development. Little is left for everything else, such as post-marketing. Moreover, marketing your product is possible, despite the difficult budget.

Cheep!

People who need to promote their products, but are on a tight budget, generally rely on social media. Twitter is one of the most popular social networking sites. You can create a Twitter account to promote your product. The first thing you need to do is sign up for a Twitter account for your app. So the next thing you need to do is encourage people to follow you. But, social media marketing is a multifaceted process. Create a blog, a Facebook account and a YouTube channel. Direct people from these sites to your Twitter account to follow you. You can also post a link to your videos or blog posts in your tweets.

Create an instructional video.

It is better to give instructions on how to play your game app in a video than in a text. People browsing the app store won’t know which one to choose until they get to know your gaming app. You’ll seem friendlier to your bosses if you give them something about your product that’s worth taking a look at. If you created a game app, show them videos on how to play it. You don’t need to buy a professional video camera. Even a simple video taken in your room is enough. There are video sharing sites where you can upload your creations. YouTube and Vimeo are the most popular. Share your videos on your blog, Facebook and Twitter accounts.

Create a blog.

Blogging is more convenient than building a website. You can create a blog in minutes and start writing about your app. Make your blog your platform for your creations. People who find your app on the internet will want to know more about it. They will google it and hope to find information about it. Who else will provide the information about it besides the developer of the iPhone application itself? Be sure to update your blog from time to time.

Give specials.

Apple allows iPhone app producers to download a maximum of 50 promotional codes for apps that the iTunes Store accepts. Of course, you should spread the word about this limited number of promo codes on your Facebook or Twitter pages. That’s one way to create a buzz. You can tell your friends about promo codes and ask them to spread the word. People may rush to get a promo code. The goal is to make as many people as possible aware of your product, even if not all of them eventually buy it.

Write a press release.

Another way to build excitement is to write press releases about your new app. Make sure it’s attractive. Tell the world about your new product, for example, tell readers about its cool features. Then direct them to your website or blog at the end of the article.