If you’re not using video marketing, you’re not maximizing the marketing potential of your brand.
The good thing about this is that you can see results much faster than with SEO and other marketing channels.
So what’s stopping you from increasing your sales by leveraging video? The truth is that there is a small problem.
It’s not obvious how to best use video to market successfully. Unfortunately, it’s the type of content that can most easily go wrong if you don’t have experience with it. It also tends to be more resource intensive. So if your video marketing misses the mark, it can be a costly mistake.
Infallible steps for excellent video marketing
The most important piece of advice you can get with most marketing practices is to keep it simple. Learn and apply these methods and you will see what an impact video marketing can have.
Trace the strategy
In other words, have a plan and stick to it.
It’s okay to improvise a bit along the way, but you should have most of your decisions made up ahead of time.
Don’t think of videos as content marketing devices. Think of them as part of a larger marketing campaign. You need to track your results if you want to see growth.
Set specific goals for each stage of your marketing campaign. Make those goals as specific as possible and follow them precisely.
just start creating
Your first few videos won’t be that good.
Even if you have experienced staff and a great plan, there will be a learning curve. Don’t let that hinder you.
The only thing that matters is that you learn from every video you make. The knowledge you accumulate is more important than the immediate results.
A long-term video marketing strategy is bound to encounter some snags along the way.
Don’t sell, tell stories
There’s a time and place for the hard-hitting sales pitch, and your video isn’t.
The videos create a unique emotional response. If people feel like you’re selling too much, they’ll think you’re trying to hijack those emotions.
Instead, focus on telling a cohesive story in your videos. Every video needs to convey some value and a part of the bigger story to the audience.
Know what it’s all about
To make good videos, you need to know what your strengths are. The type of content you should make corresponds with the general image of your brand.
If you’re trying to get people to switch to your solution to an everyday problem, use educational content. If your primary offering is a better quality of life, perhaps an inspirational video would work better.
However, don’t try to cram too much into a single video. Figure out the angle of your approach and commit to it for the best results.
Humor is (almost) always a good idea
It’s very hard to find a brand that couldn’t benefit from a little humor in their video marketing.
However, there are situations and issues that need to be approached carefully. But as a brand, you should always strive to stay cheerful and self-aware.
Nobody wants to see a solemn queue ad, it just doesn’t work. It’s harder for some brands to handle humor than others, but overall, it’s a powerful tool.
Keep Your Marketing Basics in Mind
Just because it’s a video doesn’t mean the basic rules don’t apply.
Each video will have its target audience. If you want to reach your entire audience on every video, you’re wasting resources.
Find out which platforms work best for which videos. You will need to do some research and know your target segments for this.
For example, if your target is college-bound young adults, Instagram is a great option. For the same population, you probably won’t get very far with Facebook ads.
Keep it simple and focus on your strengths
Video marketing can seem intimidating at first, but it doesn’t have to be.
Choose the right type of video to get your message across, and try to be clear and concise. Those are the two secret ingredients of video marketing. Of course, your first forays into video marketing will not be polished. However, the experience you will gain is well worth the investment.
