The book under review entitled ‘Damn Good Advice’ by Ad Guru George Lois has been written based on his experience and is therefore worth reading.
It’s a well-known fact that Lois is a Supernova, the original Mr. Big Idea. Since 1950 he has had a titanic influence on world culture.
It has 120 valuable tips for leading a creative and successful life.
Lois was born in New York in 1931. She is an advertising legend and the creator of Big Idea advertising.
Lois first wants the leader to identify himself by choosing the type he belongs to.
There are only four types of people.
1) Very bright, Industrious (You are perfect)
2) Very bright, lazy (A bloody shame)
3) Stupid, bum (You’re a wash)
4) Stupid, hardworking (You are dangerous)
He warns us: ‘If you’re number 1 or 2, you’re going to get a lot out of this book. If you’re a number 3 or 4, you don’t need to read this book.’
Very sure.
All the tools in the world are meaningless without an essential idea. Therefore, always bet on a great idea. Anything you want to communicate to the world must be communicated in a nanosecond. He quotes Lincoln, who did not have time to contemplate, correct and edit his letter, he wrote a very long letter to his friend and expresses his apology by citing the above reasons!
Energy begets energy. Playing war games can help you. Sports and the intense intellectualism of the game of chess help fuel and sustain the creative spirit. Laws cites Thomas Huxley. “The chessboard is the world, the pieces are the phenomena of the universe, the rules of the game are what we call the laws of Nature”.
Age is not a barrier. Charles Darwin was 50 years old when he wrote The Origin of Species.
At age 52, Ray Kroc founded MacDonald.
ACBhakthivedanta Swami Prabhupada founded the Hare Krishna movement when he was 69 years old, with $7 to his name.
It takes a little courage. A lot of talent is lost in the world for lack of a little courage. Webster’s Dictionary focuses on the meaning of the word “courage,” marked by a bold resolution to resist the dangerous, the frightening, or the difficult…a steadfastness of spirit that faces danger or extreme difficulty without flinching or shrinking back.
And in his advice 120 he remembers the sufferings of Nelson Mandela. While incarcerated in Robben Island and Pollsmoor prisons for 27 years, he recited Invictus, the iconic poem written in 1875 by English poet William Ernest Henley to his fellow prisoners, empowering all with his message of self-mastery. It is always worth remembering the last four lines of the poem:
No matter how narrow the gate is,
How loaded with punishments the roll,
I am the master of my destiny.
I am the captain of my soul.
The book is not just for people in the field of advertising but for everyone.
We can choose the tips applicable to us and customize some of the other tips.
To lead a creative life we need exclusive tips that are adapted to the modern world.
This book will certainly help.
