Creating a Facebook Like Page gives you a powerful marketing tool. But to get the maximum value, you have to use it correctly. If you don’t know how powerful a Facebook Like Page can be for your business, let me tell you that it can generate targeted traffic that can then be easily redirected to your website and converted into paying customers.

The first thing you need to do is use FBML to create a landing page. This means that visitors who land on your page do so through your landing page instead of your wall. A useful tactic you can employ to do this is to ask them to “like” your page before they are allowed to access more. This is a method that will grow your followers exponentially. I recommend that you take advantage of this, as you will have a great reward.

It is important that you post to your Facebook page frequently. Like almost everything you do, it’s all about good quality content, as well as engaging with your followers. If you’re thinking that you’ll post only once in a while or maybe once every couple of weeks, you need to think again. You should post daily to ensure you have a chance to be in the news feed of your followers. Your posts can provide answers to questions, discuss new products or services, share news, or provide links to your blog. The list is almost endless; just make sure you post often.

What you are doing is building virally. When someone clicks the like button or reshares your post, it will show up in all their friends’ feeds. These are people you have no contact with other than through their likes. It’s not hard to see how your post can go viral. The better your posts are, the more likely they are to be shared and, as a consequence, the more likely they are to be viral in nature.

If you want fans, people need to know that you have a Facebook page. You can send a mass email so that your page visitors click the “Like” button and become followers. You can also post a link to the page on your blog or on your websites. It’s all about using whatever resources you have at your disposal to send people to your page.

While it’s very important to make sure you send regular updates to your fans, don’t bombard your followers either. If you do, they will quickly leave your page. Use the page wisely by informing customers about upcoming events, new products, and sales. In this way, you will really increase your income.

Create a Facebook Like Page and get maximum value by simply setting up the page and using it correctly.