Production companies working with film and photography have seen the industry change throughout the 20th century. Once relegated to mega studios or individual advertising companies, it is now common to find a production small enough in size to serve the individual needs of each of its clients, but capable of doing so on a global scale. With modern technological advancements and partnerships with the right niche contractors around the world, these companies handle all digital branding needs for businesses large and small.
Global Impact, Local Service
As industries grow, it is common for companies to become massive corporate entities, with large numbers of staff and a worldwide presence. While this made it possible for these businesses to handle an effective volume of work, each individual client they served often lost that personal touch that is so necessary to build and maintain a brand presence effectively. For example, a company looking for clients abroad may find that working with a large company means they never know who they will be talking to at any given time, while finding a German production company will help them develop the exact materials to target that market, all with a dedicated staff that guides them through each stage.
Capable of handling the biggest jobs
The benefit of these small-scale production companies is that they can handle almost any job required, either in-house or through a network of related contracting partners. For example, in the scenario above, the German production company would know the right people, from casting directors to camera operators, to shoot a video job in the country, without the client having to leave their home base.
A single boutique production company can handle any print media element that may be required for a campaign or event, including ad campaigns, catalogues, and even published interviews or editorials. If it’s a special cause, a company can help organize an event from start to finish, even something as unique as an art show or fashion show.
Not to mention that a company means that clients can access the resources of Hollywood. Whether the goal is to have a particular celebrity endorse a product or ad, or to cast a group of actors for a role in a promotional video, the production company will have all the means to handle every aspect, from start to finish.
Size Matters
It cannot be said enough that one of the things that attracts large-scale customers to smaller boutique production companies is that they can more or less have a role in the entire branding or marketing process. Some clients prefer to be completely free, where the above resources can be used to take care of all aspects. Or, if a client prefers to attend auditions or visit venues, a smaller team will be more than happy to accommodate requests.
