How did the Apple iPod phenomenon start? What made this small device the main technological innovation of recent years, while almost single-handedly altering the entire business model of music? Few products achieve the tremendous status that the Apple iPod phenomenon brought to the iPod. You could say the iPod was in the right place at the right time, but really the key to its explosion in popularity lies in good old-fashioned marketing wizardry backed up with a great device and frequent redesigns and updates.
There’s always a new and better iPod
If the new iPod you just bought isn’t old, wait a few months to half a year. Apple is constantly releasing new iPod models and this is one of the reasons why the Apple iPod phenomenon occurred. Because the devices are so well received, even if you already have one, you want the newest and latest one with the added feature that the current one doesn’t have.
People really crave for the newest iPods and so the iPod quickly releases the latest model and certainly refrains from releasing all its features at once so that they can come back later and release another new model. Since its inception, there have been dozens of different types of iPods introduced, and many innovations along the way.
From shrinking them further to increasing their memory capacity and functionality, and recently adding a touchscreen iPod never stops the magic. There are so many Apple iPods out there that if you wanted to read Apple iPod reviews on each one, you could find yourself staring at your computer screen for several hours, if not days!
Currently, you can get the iPod Nano, iPod Shuffle, iPod Classic, and iPod Touch. The Shuffle is the epitome of tiny and portable, and can clip to your pants or shirt and still provide 1GB of storage. The Nano is a big step forward, with a screen and storage of up to 8GB. iPod Classic can store up to 100GB of digital media to provide an endless variety of music, videos, and pictures at your fingertips. And the new iPod Touch is Wi-Fi capable, so you can download new music, watch YouTube videos and control it all through the stunning interactive display.
Apple’s iPod phenomenon owes a lot to Great Marketing
The other factor behind the huge and impressive popularity of the iPod is the marketing effort that is still put into the device. It’s not just a music player (or a video player, or an image viewer, etc.) but it’s almost a status symbol. If you’re hip and you know what’s popular, then you’re going to have an iPod. It has this huge aura of awesomeness that makes people of all ages go crazy to get their hands on one.
The good news is that it’s never too late to join the craze and get yourself and your family some Apple iPods. If you’ve read as much of our Apple iPod reviews as you can and are ready for the next step, joining the world in the age of portable music, pictures, and videos, then you can buy Apple iPods.
