In today’s Web 2.0 online environment, it’s nearly impossible to land on a current blog, newsletter, or website without seeing an invitation to get the webmaster’s information via RSS.

If you are one of the thousands of new internet marketers diving into the fast-paced waters of the internet, you may not understand the valuable uses of RSS (Really Simple Syndicaton) and how distribution can improve your sales and drive sales. traffic to Your offers. Trust me, you are not alone.

Each new process, or old process revamped, develops its own set of terminology and buzzwords, so let’s take a look at RSS terminology first.

• Syndication:

Distribution, according to Wikipedia, means that you make your website, or a portion of it, available for use by other sites. Typically this means “… make web feeds available from your site or blog, to provide other people with a summary of content recently added to your website (eg the latest news or forum posts) “.

Different types of syndicated content can be found all over the web, including newspapers, business websites, blogs, or product offerings from internet marketers. It has become a free and easy form of advertising that increases targeted traffic and expands your site exposure across normally unreachable online platforms.

Web syndication by online marketers is eliminating the doubts that Internet users have when it comes to providing personal information to invisible marketers, such as name and email address to sign up for a newsletter. Those surfers hoping to subscribe to an RSS feed are growing in number and will soon be the majority. Don’t ignore them!

RSS and Atom are the two main distribution formats.

• RSS Feed:

For starters, an RSS feed notifies you when a website or blog that interests you has been updated. There are two types of RSS feeds, static and dynamic.

When viewing the latest scores for your favorite team or continually searching for cheap airline tickets to your Disney World vacation, that information would be a static source from a sports news outlet or ticket / airline site.

The information in a dynamic feed would rely on your search terms to provide specific information to add to your data flow. A dynamic feed would be one of a website that you are viewing for new content or new product announcements. I would notify you of the change on the website.

• Feed reader or news aggregator:

Those two terms are simply names for the software that allows you to get the RSS feeds from websites or blogs that interest you and display them so that you can read them and use the information in any way you want.

I currently use Googe Feedreader and you can find an article on how to use it on my blog, but you can find 12-15 feed reader options at: blogspace.com/rss/readers

• The big question … What is RSS?

RSS, or Really Simple Syndication, is a format for delivering web content that changes regularly and makes it easy for you to stay informed by receiving the latest content from your sites of interest. You don’t have to visit each site individually and you don’t have to join each site’s newsletter by providing your private information.

More than several reputable sites, such as Yahoo News, BBC News in the UK, the US government, and more newspapers and other media than you can imagine, are providing free RSS news feeds to deliver. to anyone. They are not doing it for any reason, but because they recognize the extended reach that their message will have and the benefits it will achieve will return to them. Copy success!

Internet marketers are starting to add an RSS feed to their websites and blogs. Look for a button or link that says “XML”, “RSS” or an invitation to “Syndicate this site” if you want to start receiving your information through an RSS news feed.

Almost any information can be used to post updates to your website or blog … photos, summaries of your latest update, or just the title of your update with a link to the original source.

RSS benefits both readers and editors of the feed. When you update your blog post, add new content to your website, or want to announce a new sale price or special bonus to your readers, everyone will immediately know about the change or special offer and can decide if they want to visit your site or no.

Internet marketers can reach a much wider audience for their products or services because web browsers are more and more likely to subscribe to an RSS feed and avoid the email clutter that clogs up your inbox after subscribing. to some newsletters.

All the benefits of RSS feeds are not limited to your subscribers, but they do have some powerful results when used as a marketing tool. When you use an RSS feed to market your products, you are attracting visitors and customers who are interested in your products and want to receive your information. This win-win process protects you from a spam charge.

The new techniques and requirements of using RSS to circulate your message may still intimidate or confuse some of your customers. It is a good idea, for customer service, to offer both the RSS feed and the email notification of your website, blog or product updates. You don’t want to immediately exclude a set of clients who prefer one method over the other, regardless of the reason.

As a tool to increase targeted and targeted traffic to your site, RSS feeds work very well for this front-line marketing need. If the content update interests your reader, many will want to read the full story on your website and will click the link to do so. When that happens, they come to your website already interested in your product … trading gold!

Getting comfortable with this vibrant and ever-changing Web 2.0 tool will expand your reach and increase your conversions. More and more people are turning to RSS feeds every day to make their lives less messy and to put the information they receive in their own hands rather than those of random marketers. Don’t ignore this grassroots movement … join it!

Why not give it a try by subscribing to my feed? 😉