Machu Wok was founded in 1980 and by 1989 had become a franchise in the United States and Canada. Ownership changed in 1989, and the expansion of the franchise continued, focusing on the United States.
He originally specialized in opening restaurants in high-traffic locations such as regional shopping malls and high-density office complexes. This concept caught on quickly with owners and consumers, and the franchise grew rapidly. There are now more than 185 Manchu Wok stores and more than seventy percent of them are franchised. Manchu Wok expanded into non-traditional locations such as college campuses and airports. In 2002, Manchu Wok opened its first street-front location, and in 2003 and 2004, it opened locations in Guam and Japan. Manchu Wok is owned by Cafe de Coral Holdings Limited, which is the largest Chinese fast food chain in Hong Kong. The chain continues to innovate its menu, specializing in fast, fresh, and authentic Chinese food.
Manchu Wok prides itself on delivering operational excellence and consistently meeting customer needs. Ethnic cuisine is very popular, and the most popular of ethnic cuisines is Chinese. If you can get it fast, that’s even better. Nowadays everyone is in a hurry, and being able to get fast and good quality food is a priority for many busy people. Manchu Wok realizes this and strives to provide just that. Sometimes Chinese food isn’t even considered “ethnic” in the United States anymore, because it’s so ingrained in American culture. The popularity of the Chinese food category experienced a 6% increase between 2002 and 2003. Manchu Wok is the largest chain of franchised quick-service Chinese restaurants in North America. Ordering or going out to eat Chinese food in the United States has become more popular than ordering pizza or going to burger joints. Busy, hard-working people in America don’t want to have to wait for their food, and Manchu Wok takes advantage of that by providing the authentic Chinese they want and doing it fast.
To start a Manchu Wok franchise, an initial fee of $30,000 is required. The estimated total investment in this franchise is between $369,950 and $477,000. There is an ongoing royalty fee of 7%. To qualify to start a Manchu Wok franchise, applicants must have a net worth of at least $350,000 and liquid assets of $100,000. They must also have industry experience, general business experience, and marketing skills. A three-week training course is conducted at headquarters and ongoing support includes newsletters, safety and security procedures, purchasing cooperatives, field operations and assessments, and a toll-free support line. The company handles all advertising and marketing. Additional support may be available, teaching managers and employees how to successfully make the franchise profitable. Manchu Wok does not disclose the amount that can be made from the profits, but with the popularity that Chinese food has become, the franchisee is sure to see huge profit margins very quickly.
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