For many companies, IT outsourcing offers an attractive alternative to hiring and retaining a dedicated employee or in-house IT staff. Outsourcing support reduces expenses as technicians are only used when needed. IT consultants provide specific services that will ensure data systems continue to operate at optimum efficiency with reduced downtime. To introduce the different outsourcing services offered through third party providers, information technology brochures they can be extremely effective as a marketing and advertising tool.

brochure design

Information technology is an industry where the development of faster and more efficient systems continues to evolve at breakneck speed. IT brochures can look dated quickly, and it’s important to revisit the piece regularly so that the cutting-edge distinctiveness isn’t compromised.

When selling services to prospective businesses in Detroit, information technology brochures should include certain elements that will inform and impress data center managers.

• Technical but interesting: Information technology is a discipline that includes many technical concepts and a unique language. The overall concept of the brochure should be simple enough to appeal to budget managers and detailed enough to convince a data center manager.
• Maintain a consistent style: Process managers work in a world where the goal is to maintain consistency in the performance of data systems. When targeting businesses in Detroit, information technology brochures should maintain the same general style throughout the piece. Keep fonts consistent and don’t change descriptive typing voices.
• Use bullet points: IT managers are generally performance motivated. They often seek to delve into the heart of the matter and avoid unnecessary distractions. Listing services like web hosting, 24/7 monitoring, data migration, and other distinctive features in a bullet point format will appeal to time-sensitive customers.
• Create effective content – ​​Data stewards are very interested in emerging technologies. Include content that appeals to your technical nature and avoid obvious sales pitches. It is important to keep the facts and minimize the use of adjectives, metaphors and personal opinions.
• Reduce clutter: Overwhelming the reader with too much information is counterproductive. Highlight services provided, contact information, and other important assets while creating competitive differentiation.

Impression

For companies developing an information technology brochure, Print Shop can help by offering extensive graphic design services. TI brochures can include a significant amount of information, and there are numerous paper sizes and folding options available. Print Shop works with its clients to ensure that the finished brochure looks professional, attractive, and engaging.