Google removed the limit of 3 AdSense ads per page, and later updated its advertising policies saying that “we can limit or disable the display of ads on pages that do not contain valuable content and / or with excessive advertising, as long as we do not make changes”. Most likely, the changes are related to the fact that many pages on mobile scroll down to infinity and beyond, so it’s not appropriate to talk about advertising on specific numbers.

According to Marketing Land, Google officially confirmed the information about removing the limits on the number of ads, noting that they will now analyze the content and ad balance on the page as a whole. They say that, taking into account any infinite scrolling and long video streams, it’s a much more balanced decision.

Therefore, from 2016 there is a chance to start earning more on contextual advertising and you can only rejoice. Still, one should not mindlessly fill the page with ads as there needs to be a balance including the relationship between advertising and content.

First, think about the users. Do you think it would be good if they couldn’t find useful information on your website among tons of advertising? This will only push them back.

Second, just because Google now sticks to 3+ ads per page doesn’t mean you can’t blame it for overusing ads.

Having learned these rules, you can begin to increase the effectiveness of website monetization. I would suggest my own strategy for placing ad units on websites, where the content ranges from 2 to 7000 characters.

In my opinion and experience, the best way is to place 4 AdSense ads per page. The optimal solution will be if you put 728 x 90 or a responsive block below the title. Two blocks should be placed in the body of the page. These blocks will be randomly displayed throughout the content. It is desirable to put 336 x 280 blocks on the body. The last 300 x 600 block will display better in the website bar. Where exactly on the website bar is your business. I placed it at the bottom of the website bar and it gives me good returns.

Of course, it’s not the only right way, but it’s still very effective and doesn’t distract users from the main content. Depending on the circumstances, you can add up to 3-4 ad blocks in the body of the article on websites with very long content, where you need to do a lot of scrolling.

I hope my advice will help you and your pocket will thank you.