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Growing demand for herbal and Ayurvedic products

India is known as the birthplace of Ayurveda, as the great Himalayan range, which forms its northern border, is also the source of many herbs used in Ayurvedic products. In today’s globalization era, more and more Indians are choosing to work outside of India, leading to an increase in the diaspora population. The growing population of Indians around the world has led to the popularity of Ayurveda, which in turn has led to an increase in the demand for herbal products. Herbal products, which have been made following the principles of Ayurveda, which is a five thousand year old system of medicine.

Patients all over the world seek preparations made from plant extracts as they have minimal side effects. However, it would be an exaggeration to say that Ayurvedic products have no side effects. Since Ayurvedic preparations are made from plant extracts, they help to cure a complication naturally. Popular herbs, which are used in the preparation of medicinal formulations, include Amalaki, Arjuna, Ashvagandha, Brahmi, Karela, Lasuna, Neem, Shuddha Guggulu, Shallaki, Tagara, Triphala, Tulasi, etc.

Given the growing popularity of Ayurveda, important pharmaceutical companies that until now were dedicated to the manufacture of allopathic drugs have ventured into this market segment. The entry of organized players has led to increased investment in drug manufacturing, R&D, and logistics. Ayurvedic medicines are now produced in accordance with the principles established by the regulatory authorities. So patients can be sure of the safety of a drug purchased from any of these companies. Distribution and marketing have improved as companies have seen a great opportunity in the foreign market. Patients located in any corner of the world can order herbal products from the online store created by these companies.

Popular herbal formulations that have gained popularity in overseas markets include Serpina, Liv.52, Bonnisan, Reosto, Menosan, PureHands, Himplasia. In addition to medicinal formulations, there are other preparations made from herbal extracts such as acne and blackhead cream, anti-dandruff hair oil, anti-dandruff shampoo, anti-wrinkle cream, baby cream, baby lotion, Baby powder, diaper rash cream, hair loss cream, muscle and joint rubbing, baby nourishing oil, sunscreen lotion.

These days, herbal products are not only used for the treatment of humans but also for animals. Ayurvedic drugs and therapies are also being prepared to alleviate the suffering of animals and improve their health. Improved livestock health leads to animal and dairy products, which are safe for human consumption.

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