As the world’s best-selling smartphone, Apple’s iPhone sets the trend in the smartphone market, just as its iconic MacBook laptop and iMac all-in-one desktop systems have set trends in the computer market for more than of a decade. now. One of the most divisive questions in the smartphone market, after choosing between iOS or Android devices, is the decision to use your phone in a case or not. While other manufacturers haven’t really spoken out against cases and some have even released their own cases for their phones, Apple has always been staunchly against cases.
This may seem contradictory to the fact that Apple sells silicone and leather cases for its own phones and has been doing so for many years. Also this year, Apple has updated its own leather cases for the iPhone 7 to include color-matched aluminum volume buttons. This is in addition to thousands of other designer cases for the iPhone 7 and 7 Plus new iPhone owners will be able to choose from.
Jet Black is the new black
Apple’s big change in attitude on the subject of cases is due to a particular new color that they just launched with the iPhone 7. Apple fans will have guessed it by now, as the color turned out to be the most popular . The color is glossy Jet Black. Apple itself, for the first time, recommends that you choose one of the many designer cases for the iPhone 7 Plus or 7, for your new phone. They really only recommend one case and expect you to pick one of their own, but you get the idea. The reason for this is that the surfaces of the new iPhone 7 and Plus Jet Black are so smooth and shiny that they are prone to scratches if you use them without a case. Apple, of course, has come up with their own made-up marketing term for scratches, they call them micro-abrasions. A rose by any other name and all, but bottom line, if you don’t want your new jet black iPhone 7 covered in fingerprints, scratches and ‘micro-abrasions’, you should buy one of Apple’s cases. or better yet, one of many third-party designer cases for the iPhone 7.
Why jet black?
The more logical among you may wonder what’s the point of choosing a specific iPhone color if it means you have to keep the iPhone covered in a case, but that’s too logical and reasonable. Apple fans have already enjoyed the Jet Black iPhone 7 and early stock of the color on both the iPhone 7 and the larger iPhone 7 Plus has already sold out. This is despite the fact that the color is only available on the more expensive 128GB versions of the new iPhones. The real winners here are obviously the case builders.
