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Writing Tips: The Secrets To Turning Your Website Into A Real ATM

The biggest waste of time for any internet marketer is sending traffic to a page that doesn’t convert well! It’s like throwing money down a drain. A website with a low conversion rate can be a burden on your business. But you can turn it around with powerful copywriting that will make you turn like muscles on steroids.

Here’s how to turn your website into a bona fide ATM!

Tip #1: Find the Ultimate Headline

You should always look for the ultimate title to use on your sales page. Never be satisfied with your current headline! There is always a chance to improve it. Constantly divide the test heads with each other. Remember, a headline should induce curiosity and also explain very clearly and enthusiastically the main benefits of your offer.

Tip #2: Split Test Like a “Crazy”

Use a split tester like Google Analytics to compare your ad text variables against each other, such as your headline, your signup form layout, with video vs. no video, with arrows vs. no arrows, etc. Split testing is the only way to find out what is the most effective combination of ad copy on your sales page.

Tip #3: Create a Solid Guarantee

A strong guarantee is half the battle won. If you make customers feel like they can’t lose by receiving your offer, you’ll very well be prepared for the rush of orders. This risk reversal tactic is very powerful, and while you’ll get your share of people just looking to take advantage of the guarantee, the increased number of sales you’ll get will far outweigh it.

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