All websites cannot get the benefits for which they were created. Some do, while many others don’t. Actually, out of the thousands and thousands of websites, only a few hundred can attract good sales and income. Or rather, only those websites happen to be the revenue generators that rank well in Google searches for a particular keyword. Therefore, ‘higher ranking’ is the motto of all site owners today. And to rank high, sites must follow SEO techniques.
In fact, any technique that an SEO professional follows has been included in the two categories of white hat techniques and black hat techniques.
White Hat techniques include all the legal tricks, as laid down by the search engines, which are followed for better search engine ranking position. In general, these techniques are followed by all SEO professionals, and they should.
Putting out quality content while maintaining keyword density has been the primary way to raise a site’s ranking through White Hat media. The keyword density should be kept to a total of 1 keyword for every hundred words of the total content. Different sites show different keyword density, however, a total of 2-3% of the total content has been considered good when it comes to search engines like Google.
Also, titles along with meta data, which have relevant keywords, help to get a good ranking. These have been so misused over time that search engines have had to change their priority rules and lower the priority given to metadata content. They consider the presence of keywords in this part of the page, but it has the minimum value. Proper use of the title, in addition to a good description of the metadata, will surely have an excellent effect on the rankings that search engines give to your site.
Getting quality inbound links is also a good means of increasing the value in the ranking parameter of various search engines. Links on other good websites have a considerable impact on your site’s ranking.
White hat SEO techniques may take a while to implement, but their results tend to last a long time. While both facts are true, they should not be taken as universal rules. Any SEO India company should concentrate more on using these tips.
Seeing the risks associated with Black Hat tricks, it has always been suggested that any SEO India company should not use them. They should try to be on the safer side through white hat SEO tricks.
