If you run a service business, sell information, or want to increase your subscription fees, here are some great strategies you can start using right away.

“Help people, don’t sell people”:

Keep in mind that visitors are looking for information and not necessarily ready to buy right away, focus on building credibility and offering a lot of value through free courses, email newsletters, and other “sticky” features like discussion forums and sessions regular chat. . By offering this wealth of free information, you earn your subscribers’ trust and make them feel comfortable buying from you.

Stay in touch with your visitors:

Sending free courses as daily emails for a week or more is a great way to keep in touch with your visitors and build a relationship. If you have any information that lends itself to a daily or weekly “lesson,” experiment with offering it to your existing subscribers and new visitors. Using this technique, you can turn your subscribers into paying customers!

Capture more information by offering more value:

Collect names and emails for your general newsletter, and then much more detailed demographic information from those subscribers who request a specific product. This is a smart approach, as a one-step form with tons of questions would probably scare off most visitors, leaving you empty-handed. By offering additional value, you can also ask for additional information.

Armed with these details, you can create new products that fit your needs.

Track everything that moves:

If a specific keyword or website is performing poorly, remove it immediately (or modify it to increase the value). By not relying solely on instinct, you’ll get the most out of every penny.

Automate everything!

Automate almost every aspect of your business using various third-party services. It’s a very inexpensive way to incorporate some extremely powerful tools. You could double your sales with very little change in overhead.