While using popular keywords is the way to go to improve search engine rankings, overusing or using search terms in excess can result in a penalty: being isolated by Google. Relying too much on a popular keyword is not a good strategy because the time your website will spend in the sandbox can last up to a year. However, while your website is in the sandbox for that keyword term, you can use a selection of long-tail keywords to target more serious customers.
If your website has been sandboxed by Google, the expert advice is to use long-tail keywords that are less popular and less searched for to rank on Google. This approach can significantly help increase your website traffic from organic search results (SERPS). You can target customers with keyword terms that are less competitive and easier to rank for on Google. Using this method has been shown to improve sales, improve lead generation, and increase revenue.
The significant advantage of using long-tail keywords is the savings you’ll enjoy by not using online advertising platforms like AdWords and Overture to drive website traffic. Smart implementation of such keywords will free you from over-reliance on AdWords and Overture and the high costs of your clicks.
The goal is to identify a niche and underused keyword terms based on the quality of a search engine result. People with specific needs are prepared to dig deeper by using long-tail keywords to search for a more relevant and quality result. People in this category are more likely to be serious about finding a solution to their problems and are more likely to spend.
"pet services" is an example of a highly competitive search phrase. To limit competition and tap into a niche market, an example of a relevant long-tail keyword would be "Pet Services Consultant San Diego". This comes down to the specific needs of the seeker. Location is always a good word to use because your services now become very specific to a certain area.
Professional webmasters use SEO tools like Wordtracker and Hit Tail on their website content to help them find long-tail keywords. These are tools of the trade and are something you cannot do without. You can’t write keyword-based website content that you generate from your own vocabulary. That will not work. Writing quality content articles targeting long-tail keywords can be very profitable, and the website traffic generated through phrase selection can match or exceed the traffic generated by more competitive keywords.
So make long-tail keywords a part of your SEO strategy and write content that flows naturally with those keywords. Using long-tail keywords can give you better rankings than just stuffing your content with keywords and getting penalized for it. Don’t be repetitive with words and phrases and make sure your website is informative and enjoyable to read.
