Wondering what is the best way to market your business? If you’re not sure whether to stick with old-school marketing techniques or move into the 21st century with online marketing, you should know that both have positive attributes. Don’t let anyone tell you that traditional ways of marketing don’t work anymore. Your consideration should be which one works for you and your business. What kind of person are you? What are you comfortable with? Which style is more effective for you? Taking the time to make this decision can make the difference between success and failure.

Old School Marketing – Is It Outdated?

Since the business of sales requires reaching many people, consider how you can do better. Do you have a huge number of family, friends and business associates? They are an audience primed for your sales delivery. Do you like people, being around people and talking to them? You would do well with the old school approach to marketing. Make a list of contacts and start making calls, on the phone and in person.

Then, of course, with a small investment, you’ll always have print ads in newspapers, magazines, flyers, and mailers. These can certainly be effective in the right market, with the right product. But remember, with so much competition, it’s hard to get noticed. Another consideration is to understand that you are limited to the market reading or receiving your ad using these methods. Radio advertising can certainly work too if you have the money and patience to wait and build a credible presence there.

Online Marketing – Can It Really Work?

If the thought of cold calling and persuading others to buy your product scares you, consider online marketing. You can reach a large number of people quickly and without direct involvement. The Internet has 1.7 billion healthy users around the world. If you’re not thinking “on your feet,” plan your marketing strategy and use the Internet for maximum exposure.

online marketing vs. Old-school marketing has another dimension: the live presentation. The traditional way is to gather a group of people and stand in front of them to share your enthusiasm for your product. You can use the phone, email, and postal service to invite people to your presentation. You can instantly measure the reaction this way. There is less pressure with an online video presentation. It can be done by you or another professional from the company. The important aspect is that it is of high quality and conveys your sales message effectively.

Either way, online marketing, or old-school marketing, takes time and effort on your part. To be successful in sales, you still need to develop your contacts, build credibility, and build a brand. A little self-examination will tell you which method is best for you. Also, having the right education or an experienced marketer can certainly cut down on the time it takes for you to gain some traction, no matter what method you use.

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Jerry Spangler