Is it a great luxury limousine like any other?
Well, maybe for some it is, but not for fans or for many members of the public. Some people simply prefer to drive or rent a type of luxury vehicle with an associated image, while others prefer a completely different one.
How can the image differ?
Well, it just can, although remember that there is a slightly ironic component to what follows and some radical generalizations.
Take, for example, a Rolls Royce. No one would seriously question the build quality and luxurious accessories of a vehicle of this type, but it carries with it not only certain connotations of the ultimate in luxury, but also perhaps a sense of excess and tradition that borders perhaps on being a little ” I laughed ”.
Just to show that this is not a matter of national cultures, let’s take another brand of British icons like Jaguar. The Jaguar XJ Premium Luxury is a magnificent vehicle and of the same luxury pedigree in many respects as its RR counterpart, but the XJ has a certain edgy look ‘attitude’ that seems more dynamic, performance-oriented and forward-thinking.
So if you are trying to portray an image of dynamism and energy, maybe you choose The Big Cat over RR. If you want to emphasize tradition and lineage, you might see things the other way around.
Of course, when it comes to limousine rental companies and their vehicles, the manufacturer’s brand can sometimes be associated with national origins and stereotypes.
Perhaps one of the best examples would be that of the big German manufacturers and some of their superb luxury vehicles like the Audi A8. They may sometimes lack the adrenaline-inducing psychological effects of some high-end vehicles made elsewhere, but what they convey in terms of cultural psychology is brilliant engineering and absolutely reliable solidity.
So, for example, if you are trying to make a solid, successful and ‘safe pair of hands’ impression on customers, while at the same time looking a bit low-key, you may sometimes be inclined to select one of the German manufacturers.
Much of this has to do with the psychology and psychology of visual impressions. If it’s starting to sound a bit like psychological babbling, you may want to reverse the logic a bit to see how serious it can be.
Comparatively few business executives could choose to arrive at an important meeting in a 15-year-old bucket of rust. There is a big difference between trying to convey an awareness of the need for cost containment by avoiding excesses and being perceived as practically broke.
However, even luxury vehicles can sometimes give the wrong impression.
To set an artificial but valid example, if you are going to see a potential customer who is part of a conservative organization, then arriving in a powerful two-seater sports car might just send all the wrong messages.
It is perfectly possible to have a debate about whether the car you are driving or chauffeured in should make a difference in people’s perception of you. As interesting as that discussion may be, it probably won’t make an iota of difference because, like it or not, the vehicle you arrive at somewhere will make an impression.
In fact, some limousine rental companies will be perfectly prepared to offer advice and guidance not only on the practical suitability of a given vehicle for a specific requirement, but also on how the psychology of a given situation might favor a type of luxury car. instead of another. If in doubt, it might be worth asking for advice!
