With the first commercial passenger “liner” sailing ship, the steam liner, and the most modern intercontinental commercial passenger airline flights, the world suddenly became a small but much more accessible place for all of us. In the case of the Internet, it has done fundamentally the same thing to the world of business, communication, sales, and life as we know it.
Since 1991, when the Internet was first advertised as the new “World Wide Web” by a pan-European organization called CERN that operates the world’s largest particle physics research laboratory and the now-famous “Large Hadron Collider.” The Internet was invented by British scientist Sir Timothy John “Tim” Berners-Lee in 1989 and is now part of our daily lives, having a huge impact on the way we do business and interact with each other.
Fast-forward to the present day and according to “World Internet Users and Population Stats,” which estimates that the Internet is used by 2.095 billion (30.2% of the world’s population) Internet users, as of early 2011 and on increase. Although much has happened commercially online since its inception, the Internet is still relatively young.
The way we use the Internet to interact, communicate, study, find information, and the way we do business online is constantly evolving and changing all the time. So from a business perspective, it is vital for any business to have a web presence that attempts to reach and engage with its new and existing customers through cyberspace and in particular through online social media.
With the rise of “social media” and “social networks,” there have been big changes in the way businesses can interact with both potential customers and existing valued customers. Social networks can come in many different forms, such as; Blogs (or web-logs), social blogs, micro-blogging, web forums, podcasts, wikis, photos or images, video plug-ins, social rating and bookmarking, and websites, to name just a few of the methods currently available online. medium.
The huge growth of social media names like Facebook, Twitter, and YouTube has now opened up so many possibilities for businesses to present their products and services to potential customers. It makes it more accessible for people to find, look at, research, or have introductions to new things like products or concepts in development. With the newer and smarter “smartphones” that have become available in the last couple of years, it has made it even easier for people to access social media and business information and services while on the go.
This makes Social Media and Social Networking a necessary tool for attracting new business, conducting market research, product launches. early product launch feedback, product testing by existing customers, review posting by consumers, and discount offers to potential customers who sign up via social media, just to name a few, the various options they are immense.
As long as businesses interact positively through social media with their consumers, they are sure to gain additional credibility and concealment among new and existing consumers, while at the same time increasing awareness of their brand, services, or products of any business. , ultimately with the goal of helping the marketing campaign for any business.
