Many believe that the secret to making money is to find the highest paying keywords and build AdSense websites around that niche. The idea here is that when someone clicks on an ad, the publisher will get a good percentage of what the advertiser is paying for the cost of displaying that ad.

What happens is that you, the webmaster, create a website based on that particular niche and then start placing as many AdSense ads as you can in various areas of your web page in the hope that a visitor will eventually click on one. of the ads.

In reality, what you’ve just done is create a situation where a visitor has the opportunity to click on a low-paying ad instead of the higher-paying one. The secret is to not show as many ads, maybe one or two ad units at most, preferably a large ad unit below the main title in the center of the web page.

The reason for this is that advertisers are bidding on specific keywords and when you only show one or two ads, you can almost guarantee that the ads that are shown are being shown by the advertisers who pay the most for that position. This means that you will earn the most commission when someone decides to click on your ad.

Don’t make the mistake of trying to show too many ads because the result will be that the visitor will become blind to the ads and won’t click on anything. Just stick to one or two ad units per webpage and you should definitely see an increase in clicks and commissions.