No, email marketing is not dead!
And I’ll show you why in a moment.
In fact.
All tennis companies and clubs should use this powerful method to market, grow and stay in touch with their customers or members.
The best part is the ROI.
Today, it costs almost nothing to use an answering machine and the benefits are going to be incredible for your club.
This is a summary of how your club’s sales funnel can and should be.
At The Front End.
Use direct response marketing to offer a free sample lesson to potential clients.
What your staff should do is get their contact information and add them to your mailing list on that first visit (be sure to ask too).
If you don’t do this, none of this will work.
Rear.
Use email marketing to follow up with all leads and members the next day.
Treat them like people when you do this.
Share free offers and come up with creative ways to get them to the club during the week.
I’m thinking.
Free dinners and giveaways are a great idea.
And always use telemarketing as a follow up to your email marketing.
Your referral system.
This is where you send an email and ask your members to give you 3 names of people who might be interested in joining your club.
I would offer a referral reward to encourage them to do so because it seems to work every time.
Also.
Make this referral reward WORTH your time and effort.
Think about it… you can afford to lose money on the front end because you will get 3 members for life on the back end if you serve them right.
So don’t be stingy with your rewards.
Then follow up the reward with a personal note of thanks.
The latest way to take advantage of email marketing for your club is…
Affiliate Marketing.
“This is when you get a commission for introducing a product or service to your members from another company.”
I would only target companies with great products and services and also negotiate the commission rate.
It’s actually better to help them set up an affiliate program and then become their Excellent Affiliate.
In this way.
It becomes a win-win situation for both their club and themselves.
Use this sales funnel as a guide, and then focus on upgrading each segment of your funnel until you have a “tennis club ATM.”
