“Integrity is the moment of choice. Quality of life depends on what happens in the space between stimulus and response” -Dr. Stephen R. Covey

“Quality begins with intention, which is set by management. Quality is everyone’s responsibility” – Edward Deming

“Quality is never an accident and is the action of intelligent efforts” – John Ruskin

Therefore, striving to be the best of the best is mandatory and we must implement the benchmarking blueprints and benchmarking process in all our efforts in the digital marketing leadership journey with the long-term perspective of success in digital marketing. Financial Freedom.

Benchmarking Objectives include:

(a) Aim for the goal setting process to facilitate comparison with the best.

(b) Motivate and stimulate employees to improve performance and direct energy towards the Single Approach.

The benefits are:

(I) Enables best practices in Benchmarking functions

(ii) To perform and implement the results of benchmarking

(iii) Identify a technological advance such as the adoption of barcode practices in the grocery industry.

(iv) The communication of benchmarking is invaluable for future professional growth.

(v) Helps effectively meet end-user or customer requirements.

(vi) It helps to determine the true measure of productivity and effectiveness.

(vii) Achieve a competitive position.

(vii) Know and seek the best practices in the industry.

(viii) To see outside the box and be creative

The Benchmarking Process is as follows and can be explained in 5 STEPS:

AGENDA

Planning involves benchmarking investigations by asking 5W-1H questions i.e. what, when, where, why, who and how to understand:

(a) What can be compared?

(b) To whom or what shall we compare?

© Determine data collection method and collect data

II ANALYSIS

The analysis should involve a careful understanding of the current process and to determine the GAP and future performance levels can be done in 2 steps:

(a) Determine the current performance ‘gap’. The benchmarking process is a comparative analysis and the gap provides an objective basis on which to act to close the gap or capitalize on a positive note.

(b) Future Project Performance Levels – Benchmarking should be an ongoing process so that performance is constantly recalibrated to ensure superiority.

third INTEGRATION: is the process of using the benchmark results to obtain operational goals for change.ie

(a) Communicate Benchmark findings and gain buy-in

The designed action plan has to be continuous since the competitor is also updating the strategies. Benchmarking results should be communicated to all levels of the organization to gain support, commitment and ownership.

(b) Establish Functional Goals:

Based on the reported data and acceptance of the analysis, we must develop the functional objectives and accomplish the benchmarking process.

IV. ACTION: After integration, the action phase begins:

(a) Implement specific actions and monitor progress.

(b) Recalibrate Benchmarks: Updating may require recalibration of competitive benchmark data and should reflect what your competitor is doing.

V. MATURITY: would be achieved when the industry’s best practices are incorporated into all business processes, thus ensuring superiority and becoming a powerful confirmation of a benchmark.

At the end of the day, ethical and moral strategies combined with persistence, humility and high integrity is the Moral Victory in the manufacturing industries or Services organization.

These Benchmarking Processes must be implemented in all spheres of Digital Marketing Leadership and earning or consistent income and therefore we can have a smooth transition to financial freedom through a process of continuous learning and training. and recurring.

Now, to get specific in the disciplines of Digital Marketing Income and Financial Success, you should constantly train at your pace in the following domain with each plan written in your Vision or Journal:

(1) Mobile Targeted Advertising Plan – Most of your visitors visit your websites via mobile devices.

(2) Affiliate Marketing Mastery – Especially proper exposure to different reputable affiliate marketing income earning product sites like Rakuten, Shareasale, CJ (commission Junction) and Click Bank and of course marketing The most elite affiliate is Amazon Affiliate Marketing Mastery.

(3) Training on FBA Amazon seller account and how to set it up, training and mastery.

(4) SEO tips, techniques, principles and strategy mastery

(5) CMS (Content Management System Mastery Plan): That is, having a thorough and thorough training on how the WordPress software building platform works with the intention of learning about all the free tools available in the back- end (you as admin user) and front user configures the tools one by one and step by step at their own pace.

(6) Social Media Marketing Plan – Have a yearly plan of what you will post on each of your social media marketing channels such as Instagram, Facebook, Twitter, Pinest, Blogs, Quora, LinkedIn, etc. You must clearly understand the “how” to use all these channels properly and master each one separately.

(7) Have a clear vision and mission statement already written in your Life Vision Book.

(8) Payment gateways are one of the configurations that are taken for granted. Whenever you choose a Payment Gateway, make sure it has the following:

(a) Payment Gateways is trusted and authentic and upholds its integrity to both customers and you.

(b) Payment Gateways must always have a 2-Way Verification Process.

© Payment gateways must be embedded with a one-time password preferably on your mobile device.

(d) He rarely encourages payment gateways that have one-way security because every time a transaction takes place, we need to make sure our money is safe and our customers are safe too, ensuring a two-way verification process through your email id and mobile device through One Time Password.

Beware of hackers, who steal information and beware of cybercriminals. We must continue our online digital marketing journey, which is unavoidable but always guarantees 100% safety for you and your customers.

Be wise, cunning, and let God do the rest when your intentions are right.

(e) Payment gateways must have a standard US account or UK account integrated into your current local account so that either by Master or Visa card or online transactions you can withdraw money to your local account. A good and reliable one that I can think of is, for example, Payoneer.

Alternatively, look for banks in your own country that are the most trustworthy and can handle security and international financial collaboration.

One quality bank that I can be so proud of is State Bank of India which I guarantee and stand behind as one of the best banks in India and will soon be one of the best banks in the world because SBI (State Bank of India) both in online and offline guarantee extremely high integrity with customers and consumers.

They nurture and defend the safety of each client just as a seedling or a baby must be nurtured and protected.

I end with a statement from Stephen Covey:

“Trust is the glue of life. It is the most essential ingredient in effective communication. It is the fundamental principle that underpins all relationships.”

Watch Robert Camp’s video on the benchmarking process on YouTube.

(Source: Dr. DD Sharma (Total Quality Management – Principles, Practice and Cases)