Secrets to making your web design image perfect

Every day when I open the Internet, I find myself in a group of websites. Often I categorize some as junk and others as useless. I just scroll down to see something that won’t make me cringe. Unless I come across something beautiful that flows smoothly in my aesthetic sense, I keep clenching my teeth with a repeated thought: “Ugh! This again!”

However, from time to time, I do come across a website that is a real treat for the eyes, that instantly captures my attention, something that piques my curiosity and I couldn’t resist exploring.

And making these ecommerce masterpieces is the holy grail of all web development agencies. For the reason that no one wants to waste time on ambiguous, inefficient, and time-consuming websites.

Now if you’ve been wondering how these sites get so perfect, here are the essentials of their secret sauce.

  • Keep the design attractive but minimal:

Simplicity is the key. You need to get your message across to the masses, which includes people from different demographics with different mindsets and preferences. So you need a design that meets the aesthetic and informational demands of the target audience.

Descriptive websites worry visitors as they have a hard time finding the content they want. Today, people love sites with minimal, but very important information. Everything from color selection to contrasts, fonts, data fill forms, call-to-action buttons, and pop-ups (best avoided) should be minimal to improve the user experience.

The Parallax design is still on trend. But when it comes to SEO, companies with custom templates and single page layouts can drive more traffic and leads.

E-commerce sites now come with custom content management systems that offer remarkable support to site users; be it administrator, suppliers and buyers. It also results in a better user experience which in turn helps marketers with the search engine optimization process.

Don’t forget to add the search bar to the top of the home page, even if it’s not your ecommerce site. I often get irritated when I need to search for something on a website. This is often the case for websites that offer services, such as IT consulting companies. Search bars do not involve much effort in design and development, but they make life easier for the user because they instantly get the desired results for what they are looking for on the website.

  • One page template with multiple grids:

Do you have a small startup or want to promote your physical store online? Parallax web design is the solution. But it is not enough even for a medium-sized e-commerce company. In that case, you must offer an exceptional user experience.

The minimal UX / UI design not only helps provide a flawless user experience, but also acts as a game booster for search engine optimization. Reason? It makes web design more logical and understandable with impressive visual quality. Furthermore, each design element of a website is easily determined by both visitors and search engine crawlers.

Because you tend to keep navigation clear and relaxed, you can grab more people’s attention. It is an obvious fact that site visitors tend to leave if they do not find the desired information within seconds of their arrival. Therefore, always put your business messages and essential products or services on the home page.

Don’t overload the home page. The website menu is the first thing most people go through when visiting any website. Like the ship’s navigation wheel, this menu directs the user to different pages with the relevant information they are looking for. Keep it prominent by placing it above the fold of the main web page.

Always use additional buttons with short, clear calls to action. For example, if you want to direct the site visitor to another page to find out more, then “Read more” or “Explore here” is the correct button. The most generic and frequently used button is “Click here”, which directs users to the appropriate page.

  • Give substantial value to responsiveness:

E-commerce is about digital business solutions. Your website design should also complement your digital needs, the most important of which is capturing the attention of mobile device users. Here, the responsiveness of the website has a considerable advantage in all other factors.

Search engine crawlers will not index your website if it is unresponsive on all digital platforms – browsers and mobile devices.

Survival, in today’s fast-paced digital millennium, is for the fastest. Fast loading of a website (2-3 seconds) means that the user will instantly get the desired information. Therefore, it tends to stay longer on your site, which means that the bounce rate of your site will not reach the alarming situation. The higher the bounce rate, the poor the site’s ranking in search engines.

Responsive websites generally have lower bounce rates – visitors are more likely to stay on your web pages for an extended period. Google’s mobile-first index makes websites speed up their loading capacity, like a flashback. Now, you will ask for the reasoning.

It is mandatory because now search engine crawlers also index websites through their mobile versions. And, in case your site is not mobile friendly, the crawlers will not index it and therefore you have to forget about the top rankings in the search engines.

What other thing?

  • Avoid interruption ads by all possible means, as they impede the user experience process. Pop-up windows are the biggest concern for smartphone users due to the small screen size compared to desktop screens.
  • Short video backgrounds They are also fashionable, but you have to do it with care. Incorporate high-speed loading videos so they don’t leave any negative impact on your search engine optimization and marketing efforts.
  • Persuasive content with precise alignment makes a website too attractive to attract the viewer’s attention. Keep visual content minimal and focus on proper positioning in textual content that complements the overall web design.

The verdict:

Your e-commerce website design should offer a flawless user experience. It will be easy to use when you incorporate the following features, necessary for unified functionality.

  • Custom template

  • Suitable canvas size

  • Exceptional readability

  • Seamless browsing

  • Quality images and easy to upload

  • Minimal dependency on pop-up ads

  • Compatible with all devices and browsers.

Combine all of these ingredients and you have a secret sauce to create a perfect website design.

Leave a Reply

Your email address will not be published. Required fields are marked *