Networking 2.0: IPOD video marketing

As business owners or managers, we all understand the importance of professional networking. The name of the game in business networks should be remembered and the current mix of portable electronic devices can keep potential customers talking about your business (rumors).

Handheld computers, personal data assistants (PDA, PalmPilot, etc.), and personal media players (IPOD Video, etc.) are some of the best electronic networking tools available. You probably use a PDA every day, but only to manage your calendar and address records. Today’s PDAs are full-featured multimedia platforms that can reproduce CD-quality audio; PowerPoint presentations; display web content and even play full motion video.

Imagine yourself at a Chamber of Commerce networking event and someone asks my favorite question; “What do you do for a living?”. After a short description, he presents his PDA and plays a well-produced commercial video. The next thing you hear is “Wow, that’s amazing!” This is not only “awesome”, it is unique in that you are almost certain to be the only person in the room using your handheld device as a calling card. The name of the game in marketing is being remembered and professionally produced portable media helps you seize every opportunity, no matter where you are. If your business has a promotional video, prepare it for your handheld. If you don’t have a video or PDA, consider buying both.

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