Are you a travel site owner or do you want to become one? The honeymoon tourism market should be one of your next targets. Why?
The US honeymoon tourism market alone generates about $ 13 billion in business annually. And if that’s not enough, here’s something else that should get you excited. By 2012, the US market is expected to explode to $ 23 billion annually. That’s right, it will almost double in no time. The world panorama is very broad.
However, before you leave what you are doing and attack this profitable and expanding market in the travel industry, you need to educate yourself. If you’re like most people, you think a honeymoon couple is between 18 and 20 years old, just got married, and is going to Hawaii with their parents’ money. That is not like that. The demographics and psychographics of newlyweds have changed over the years.
If you don’t know your goal, you won’t make a big profit in the honeymoon tourism market. So what has changed? One thing is the status of the jobs. In the last 20 years, women have increasingly entered the workforce and are attaining higher positions than before. The economy has also changed.
Today, it is very common for couples to have demanding careers. It has become more difficult to just quit for a couple of weeks. By choosing to break with tradition and fly immediately after the wedding, many couples go on their honeymoon later.
The bottom line is that the main objective for those engaged in honeymoon tourism has changed in the last two decades. Here’s a little nugget from my book on how to profit from honeymoon tourism. Younger married couples are the least likely to spend their honeymoon.
I’ve already given you a top honeymoon spot, Hawaii, but do you know the other top honeymoon destinations in the world? Sure, there are many unofficial “lists”, but the ones in my book are the real ones: over 6,000 power brokers surveyed. In fact, in a recent report (one is done every year), Hawaii was not the top honeymoon destination.
There are many gains in the honeymoon tourism market. The only question is whether you want it or not.
