Stereotypes are enemies of professionals in any field, as they often dull creativity and provide more two-way subjective viewpoints. Enemies also “invade” the event planning profession because this profession is so reliant on human relationships that it is particularly vulnerable to unwarranted assumptions.
Some of today’s event planners are quite familiar with live streaming, one of the most popular yet widely misunderstood new event techniques. In fact, there are some myths about live streaming that make some people avoid it (although they really need it).
There are at least five myths about live streaming that you should know about and avoid!
Live streaming is only dedicated to giant events
It’s stupid how a group of people think that streaming and live streaming services are only suitable for very large events that attracted no less than millions of live streaming shows. This platform is perfect for developing small events without having to hire a variety of conventional equipment that can be very expensive.
The live streaming method tends to decrease the presence of direct visitors
This is a second myth based on the idea that people won’t spend money if they can watch videos for free. Of course, this is not true because according to some surveys, up to 30 percent of people who watch live broadcasts of an event will directly attend the same event the next time. This is also evidenced by the fact that Live Streaming to Facebook has improved significantly in the past year.
Is this field expensive?
This is simply not true as more and more social media platforms appear where they can support live streaming for free. The most popular platform these days is Facebook Live.
These services are not very interesting!
Of course, this goes against many surveys that say people tend to watch live broadcasts rather than recordings of the same show.
After the event, your video will disappear immediately.
In fact, you can still use your video when your event is complete. You can take the entire recording and reuse it.
What do event producers really need when broadcasting live video streams?
Producers need a platform that can increase the number of audiences as much as possible and with the lowest possible production cost. Sounds like the beginning of capitalism, right? But the reality is like that. Most producers work according to the direction of the client and usually charge the minimum audience quota agreed by both parties. In the live streaming process, they also need to consider several factors, one of which is cost.
What should you consider before choosing the best live streaming platform?
When considering the best live streaming service, you should consider content security, bandwidth costs, monetization and analytics, good customer support, and a top-tier CDN.
content security: Do you want to stream your live events securely? Content security prevents abuse of your video stream.
bandwidth costs: Bandwidth costs can be quite high and since not all platforms offer the same cost, you should be selective when choosing according to your financial capacity.
Monetization and analysis: This is very useful if your streaming video is used for commercial purposes.
Customer Support: It is best to choose who can offer guidance 24 hours a day and 7 days a week. You don’t know when you will have problems.
CDN: CDN stands for Content Delivery Network. A CDN allows you to reach millions of audiences, not limited to your country of residence.
From the above explanations we can understand that live broadcast is unavoidable in modern marketing and that we should consider the above parameters before deciding to hire a live streaming service.
