Did you know that more than 88% of all home buyers search for their home on the Internet? The Internet has become the primary means for prospective buyers to search for a home. Using the Internet to market your home is a comprehensive mass marketing approach to selling a home. And when selling your home on your own, you need to take a total approach so you can spread the message that your home is for sale to the masses. You also need the message to be strong, clear and engaging. There are many websites that can help you sell your home, although some are more effective than others, and these websites will give you as much exposure as any real estate agent. Whichever website you choose to use, make sure you have great images and a great virtual tour to upload to the website. Great photos and virtual tours sell houses.
With 88% or more of potential buyers going to use the internet to search for their next home, it’s clear you need to focus your attention on internet marketing and make sure you’re marketing in all the right places. So where do you market on the internet? Don’t waste your time promoting in places where your home listing will get mediocre or no exposure. Based on years of experience, we recommend that you only market to effective internet websites that have been proven to gain massive exposure and successfully sell homes. We have many websites to recommend, but there are a few that stand out. Most of which are FREE.
The first place to market your home is Craigslist, which has become a great online classified resource used to sell real estate. Make sure your headlines and ads shine and your classifieds content is clear and detailed. Be sure to respond quickly to inquiries, as Internet prospects will continue to search for homes to see what else is around the corner.
The second website is Facebook, which now has over 140 million unique visitors in the US and can give you incredible and reliable exposure. You can share your listing with your friends or create a separate new page specifically for your home.
The third effective Internet resource for marketing your home is Postlets, which is a website service that automatically posts your home listing to many other online websites. It is easy to use and gives you great exposure to the masses.
The rooms are for sale by proprietary websites, also known as “FSBO” websites. FSBO Websites are the Do It Yourself option that allows you to list your home through the Multiple Listing Service (“MLS”) system, once an exclusive venue only for real estate agents. Marketing through a FSBO website will give you the same exposure that 99% of real estate agents get. And if you combine that exposure with the other places we’ve mentioned, you’ll dwarf the marketing efforts of most real estate agents.
Now, of course, there are other great places to market your home, but the ones listed will point you in the right direction.