Small businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But both are efficient and inexpensive.–an effective way to find new customers, make new sales, make upsells to current customers, and stay connected with existing customers. Best of all, both marketing methods can be easily implemented in the marketing plans of even the smallest businesses on a tight budget. Here’s a quick overview and comparison of both methods.
Direct mail marketing
Direct mail marketing is not dead. It is still as powerful as ever. One of the best things about direct mail marketing is that you have the ability to get your message across to your potential customers.
1. More receptive recipients
Many people still don’t use email. As well as the fact that people will likely spend more time reading a postcard or letter than an email. Getting a beautiful postcard or envelope in the recipient’s hand can be a powerful tool. Whenever you design your marketing material to grab the reader’s attention, they will read your message. Much of the pieces of mail marketing that make it into a person’s mailbox are so poorly designed that many of them are ignored. Make your piece stand out from the rest and they will read your message.
2. It can get expensive
If you don’t target the right audience, you waste time and money. Sending marketing materials directly to specific people at specific addresses will keep your costs very low and greatly improve your chances of making a sale.
3. It can be time consuming
Building a mailing list and designing awesome marketing materials to send takes time, thought, and money. But as a small business, you should always add and improve your mailing list and marketing materials. Since the first day. Many small businesses, home-based businesses, and professional practices will live or die by how good their mailing list and marketing materials are.
Email marketing is incredibly cheap, fast, and easy to implement, but it won’t replace direct mail for long. One of the best things about email is that it is traceable. This data can be used to analyze open rates, links clicked, and conversion details. All of this data can help you fine-tune the content and message of your email.
1. Very economical
You can easily start an email list and not spend a penny. But getting email addresses for anyone beyond your current customers can be time consuming. But it will eventually create a bigger list. Next, you will need an email service company to manage and send your email messages. Many of these service companies have a free plan to manage up to a certain number of addresses.
2. Very fast
Once your emails are designed and set up, you can send a bulk email in a few minutes. Your recipients will start opening your email message a few minutes after you send it. You will start receiving visits to your website a few minutes later. Incredibly fast.
3. Very convenient
Providing clickable links to your products and services makes an email very convenient for recipients. These links allow recipients to quickly understand what your email is trying to tell them and sell them. This speed is one of the main reasons most of us enjoy emails.
What’s best for your small business?
Don’t be afraid to use both methods at the same time. Direct mail might work better for some of your current and potential customers. Email can work better for others. Each method has several similarities and several important differences. You will need to decide which method, or both, is best for your small business. The reality of the situation is that direct mail and email marketing are a perfect match for each other. Each method compensates for the shortcomings of the other. Used together, they create a powerful tool to use in your marketing plan.
Here are some questions to ask yourself
Is your communication urgent? Do you have a budget to work with? How much explanation do your prospects require? Do you have a good mailing list for one method or both? Have you already asked your current customers to join your mailing and email list? Are some, most, or all of your customers online?