Small businesses and individuals looking for the step-by-step guide to start selling on Amazon India are at the right place. The last two decades have seen a rapid and growing expansion of the online market that has significantly covered the buying and selling of goods through third-party platforms and personal online stores.
Small businesses that don’t have abundant funds expect a less expensive but result-oriented platform where they can use their business skills for higher profits.
Amazon in recent years has drawn a lot of attention from both consumers and sellers. Huge customer base, worldwide service, huge inventory, extraordinary delivery services and high customer satisfaction have made this website the first choice for buyers and sellers.
The question often arises: how to sell on Amazon? It can be a bit tricky, but once you are well versed in how this platform works, you will earn a good sum of money every month. Let’s get started with the steps to start your Amazon seller account in India-
1. Prepare to plan-
The first step towards any successful enterprise is an adequate and realistic plan. Understand your business, its demand, target customer base, inventory shelf life, and transportation from your location. If you haven’t thought of any product yet, make up your mind before anything else.
2. Organize a photo shoot-
Once the products to be sold are finalized, organize a professional photo session. Amazon India only strictly allows images with a solid white background in the Like & Kitchen, Clothing, Shoes & Bags, Electronics, Cosmetics, Health & Personal Care, etc. categories. Also, the minimum size of the image must be 1000X1000 pixels. Below this limit, images are often suppressed and disappear from the Amazon product page.
If you have good hands-on photography experience, try clicking pictures on your own, this will save you a lot of money. Click on at least 5 images of each product: front view, top view, side view, bottom view and one of your choice (I would recommend a picture of a person/objects along with your item to provide a realistic view. Ex- Women holding a suitcase with wheels) you sell)
3. Keep the details of the product ready-
After completing a professional session, write down all of your product specifications as much as possible. Color, weight, length, width, height, technical specifications (for electronics, etc.), material, utility, special features, SKU number (unique code that you assign to each of your products for inventory differentiation).
4. Create your seller account-
In India, there are certain document requirements at the time of account creation. Keep your Pan card, GST certificate, bank account details, business name, email address, business address, mobile phone number, shipping address and product category information ready. With all the above details, create your account at Amazon seller in central India.
5. Take trademark registration or request GTIN-
If you have acquired the registered trademark certificate for your brand, go directly to the help box on your central seller account and look for a brand record. Fill in the basic details like the brand, category, and number of SKUs you want to sell, etc. along with your trademark certificate and proceed.
If you have not received or not requested a commercial brand, seek the exemption of Gtin. Aquí, Amazon le proporciona los códigos únicos para la cantidad de SKU que desea enumerar. Suppose you have 40 unique products, download an excel sheet for GTIN from your seller central and fill in the details like SKU, your products title, image link (Dropbox link can also be used), etc. And apply.
6. Make a list of your products-
Once the brand/GTIN registration is approved, you can include your products on the website. Download a flat file of the specific category you want to list your products in (the file can be downloaded from your account). Fill in all the essential details a customer should know about your product. For example, it might seem like a nightmare to fill in nearly 60 fields for each product, but once you get a command, it gets easier. Save the Excel file in the text delimited format and upload it.
7. Maintain quality-
Your customers trust you to get the best quality and experience, be sure to offer first level products with an incredible customer experience. You can insert a personalized thank you note inside the packaging to make it more identifiable.
8. Opt for Amazon logistics
Fulfillment by Amazon is an initiative launched to deliver shipments safely and faster. You can ship your inventory in bulk to Amazon warehouses built in major cities in India. Here, you’ll be relieved of the burden of packing multiple products, their shipping, and returns. Amazon handles all of this on your behalf with minimal charges.
Tips to stay competitive-
1. Invest in the inventory that moves quickly. (Hot sale products)
2. Never compromise on quality.
3. Feel free to ask the customer for product review through emails and calls.
4. The analysis of the weekly reports will help monitor cash flow.
5. Invest in campaigns and ads only after stable growth.
6. Ship on time, respond to customer mail on time (Amazon gives 24 hours to respond to customer or meets your seller metrics)
7. Follow Amazon’s guidelines for long-term business.
8. Keep an eye on payments received for any discrepancies.
9. Remove non-fulfillable inventory from the warehouse from time to time.
10. No, don’t get away from competition analysis.
It is an amazing platform to start your online journey as a supplier. Easy to use, reliable, and most importantly, manageable from anywhere. Start selling on Amazon today by keeping these crucial tips and advice in mind.
