All SEO professionals agree that doing bare-handed SEO is a dead end. SEO software makes that laborious and time-consuming work much faster and easier. There are a host of SEO tools designed to serve all purposes of website optimization. They help you through every stage of SEO, starting with keyword research and ending with analyzing the results of your SEO campaign.
Today you can find a wide range of totally free SEO tools available on the web. And this overview of the most popular free SEO tools will help you choose the ones that can skyrocket your website popularity.
Google AdWords Keyword Tool
Keywords are the cornerstone of every SEO campaign. Therefore, keyword discovery and faceting is the initial step on the way to the top of Google. Of course, you can set your thinking limit and make the keyword list on your own. But that’s like a shot in the dark, as your ideas can differ significantly from the terms people actually enter into Google.
Here, the Google AdWords Keyword Tool comes in handy. Although this tool is originally intended to help Google AdWords advertisers, you can also use it for keyword research. The Google AdWords Keyword Tool helps you find out which keywords to target, shows the competition for your selected keywords, allows you to view the estimated traffic volumes, and provides the list of suggestions on popular keywords. The Google AdWords Keyword Tool has an easy-to-use interface and is also completely free. You can use some other paid alternative tools like Wordtracker or Keyword Discovery that can be effective too, but Google AdWords Keyword Tool is the definitive leader among free keyword research tools.
XML sitemap generators
To make sure that all your pages are crawled and indexed, you need to set up sitemaps for your website. They’re like crawler-ready websites for Google spiders, allowing them to quickly discover which pages are in place and which have recently been updated. Sitemaps can also be beneficial to human visitors as they organize the entire content structure of the website and make it easier to navigate the website. The XML sitemap generator allows you to create XML and ROR sitemaps that can be submitted to Google, Yahoo! and many other search engines. This SEO tool also allows you to generate HTML sitemaps that improve website navigation for humans and make your site visitor friendly.
SEO Book Rank Checker
To check whether your optimization campaign is doing great or not, you need a good ranking check tool to measure fluctuations in your website ranking. SEO Book Rank Checker can be of great help in that. It is a Firefox add-on that allows you to run check ranges on the big three: Google, Yahoo! and Bing and easily export the collected data. All you have to do is enter your website URL and the keywords for which you want to check your positions. That’s it and in a few seconds the SEO Book Ranking Checker provides you with the results of your ranking. It’s fast, easy to use, and free.
Links are like the ace of trumps in Google’s popularity game. The point is that the more quality links in your backlink profile, the higher your website will rank. That’s why a good SEO tool for link research and analysis is a must-have in your arsenal. Backlink Watch is an online backlink checker that helps you not only see which sites have links to your page but also gives you some data for SEO analysis such as link page title, anchor text of the link, it says if the link has a dofollow or nofollow tag, etc. The only downside to this tool is that it gives you only 1,000 backlinks per website, regardless of the actual number of backlinks a website has.
To compete[dot]com provides a wealth of analytical data for fishing. It is an online tool for monitoring and analyzing online competition that provides two categories of services: free site analysis and subscription-based paid search analysis that allows you to take advantage of some additional features. Compete with an external SEO tool that allows you to view traffic and engagement metrics for a specific website and find the sites for affiliation and link building purposes. Compete is also a great keyword analyzer as it allows you to run analysis of your competitors’ keywords online. Some other features to mention are subdomain analysis, CSV export, tagging, etc.
SEO PowerSuite is an all-in-one SEO toolkit that allows you to cover all aspects of website optimization. It consists of four SEO tools to accomplish all SEO tasks. WebSite Auditor is a great help in creating great content for your website. Analyze your top 10 competitors online and come up with a foolproof plan based on the best optimization practices in your niche. Rank Tracker is great for monitoring your website rankings and generating the most productive words to click on. SEO SpyGlass is powerful SEO software for backlink checking and analysis. This is the only SEO tool that allows you to discover up to 50,000 backlinks per website and generate reports with a ready-to-go website optimization strategy. And the last and most advanced in this row is LinkAssistant. It is a powerful and feature-rich SEO tool for link building and management that takes on the main aspects of off-page optimization.
The free versions of these four tools allow you to tackle the main optimization challenges. You can also buy an extended version of SEO PowerSuite with advanced features to complete your optimization campaign.
Summing up, we can conclude that there are many SEO tools that will never put a hole in your pocket and allow you to effectively execute your website optimization campaign with minimal costs and efforts.